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Installing the NextPatient Conversion Tracker

Installing the NextPatient Conversion Tracker

Owned by Cory Hoover
Last updated: Nov 16, 2023 by Allie Lazerwitz
2 min read

UTM and other similar variables allow companies to track the incoming sources of their web users. These sources can include paid ad searches, email campaigns, social media or link tree profiles, and more.

To provide a HIPAA compliant solution, NextPatient has created a tracker tool that links the incoming UTM and select other variables to the booked appointment as well as a new CSV output to report on these details.

Step 1: Install the NextPatient Tracker

Add the following script to your website header so that it appears on all pages:

<script src="https://nextpatient.co/js/{group-name}/track-source.js"></script>

The {group-name} is an account specific value that can be obtained through your account manager.

Step 2: Run the Tracking/UTM booking report

Visit https://nextpatient.co/admin and after logging in, navigate to the Reports section.

From the ‘Report' list, select ‘Tracking/UTM booking report (by date booked)’
For the ‘Offices’ list, select ‘All offices'
For the 'Dates’ option, select the desired report date range.
Once ready, click ‘Download’

The following variables will be reported:

  • 'gclid'

  • '_gl'

  • 'utm_source'

  • 'utm_medium'

  • 'utm_campaign'

  • 'utm_term'

  • 'utm_content'

  • 'liid'

 

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