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To provide a HIPAA compliant solution, NextPatient has created a tracker tool that links the incoming UTM and select other variables to the booked appointment as well as a new CSV output to report on these details.
Step 1: Install the NextPatient Tracker
Add the following script to your website header so that it appears on all pages:
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The {group-name} is an account specific value that can be obtained through your account manager.
Step 2: Run the Tracking/UTM booking report
Visit https://nextpatient.co/admin and after logging in, navigate to the Reports section.
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The following variables will be reported:
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Helpful Links:
Building custom URLs with UTM variables: https://support.google.com/analytics/answer/10917952?hl=en&sjid=4791427783605646597-NA#zippy=%2Cin-this-article
Adding variables to custom GA campaigns: https://support.google.com/analytics/answer/11259997?hl=en&sjid=15870309260609207337-NC