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To provide a HIPAA compliant solution, NextPatient has created a tracker tool that links the incoming UTM and select other variables to the booked appointment as well as a new CSV output to report on these details.
Step 1: Install the NextPatient Tracker
Add the following script to your website header so that it appears on all pages:
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<script src="https://dev.nextpatient.co/js/{group-name}/track-source.js"></script> |
The {group-name} is an account specific value that can be obtained through your account manager.
Step 2: Run the Tracking/UTM booking report
Visit https://nextpatient.co/admin and after logging in, navigate to the Reports section.
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From the ‘Report' list, select ‘Tracking/UTM booking report (by date booked)’
For the ‘Offices’ list, select ‘All offices'
For the 'Dates’ option, select the desired report date range.
Once ready, click ‘Download’
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An alternative solution is to run javascript to append the needed variables to any outbound links to NextPatient. In the example code below, on line 4, the variable ‘utm_source’ is being appended with the value ‘knowledgebase’.
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<script>
var objects = $(".nextpatient-link");
for (var obj of objects) {
obj.href+='?utm_source=knowledgebase';
}
</script> |
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| Info |
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The following variables will be reported:
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Helpful Links:
Building custom URLs with UTM variables: https://support.google.com/analytics/answer/10917952?hl=en&sjid=4791427783605646597-NA#zippy=%2Cin-this-article
Adding variables to custom GA campaigns: https://support.google.com/analytics/answer/11259997?hl=en&sjid=15870309260609207337-NC